We get it because we’ve been there

 


Our paid media experts all cut their teeth working in fast-growing DTC businesses; learning on the fly, doing the jobs of three people, changing the ads at the last minute when a delivery didn’t show up.

We understand the reality. We know what it really takes to plan and execute a successful paid media strategy. And we apply all that experience to help our clients grow the right way.




 
 



APPAREL FRACTIONAL SUPPORT PAID MEDIA


As a new team took over at HERA, we were asked to revisit their paid media strategy. Through re-establishing price point and improving ad spend management, we helped them increase their blended profit from £46k to £227k in just three months.

 
 

-42%

CAC
(CUSTOMER ACQUISITION COST)

68%

MARGIN
UP FROM 27%
 


APPAREL STRATEGY PAID MEDIA

“We’ve just got off our Paid Media strategy call and are a bit speechless. It went beyond anything we could have expected, they absolutely smashed it out the park.”

GEORGIA STREETON
CHIEF BRAND OFFICER
 
 

We’ll help your paid media work harder

 

1

LOWER CAC

Our in-depth RFM (Recency, Frequency, Monetary Value) analysis reveals your most valuable customers and helps you target your spend towards these areas. So you spend more efficiently for a lower customer acquisition cost. 

2

BETTER TARGETING

Narrowing your focus is a good way to acquire customers cheaper, but you still need volume. We can broaden your reach by creating lookalikes informed by our detailed information on the types of customers who already love what you do. So you reach more of the right people.

3

ELEVATED CREATIVE

Post iOS14, creativity is increasingly the differentiator for successful paid media campaigns. We can show you ways to improve your creative so your messages cut through. get noticed, and get results. 

Luke

Tuckey

Head of Paid Media

Luke is a master of media planning. He’ll help you reach new audiences with the right message in the right place at the right time. The result? More customers and more revenue for less spend. Over the years, he’s increased the yearly paid revenue of The Body Shop by 180%, generated a 7:1 ROI for West Midlands Trains’ digital channels, and overseen multi-million pound budgets for dozens of clients. From targeted social ads to out-of-home posters to a full-blown nationwide campaign, Luke’s breadth of expertise will support whatever your business needs. 

 

Karan

Ramjiyani

Performance Marketing Executive

Karan specialises in paid search, SEO and affiliate marketing. Karan has a proven track record of success in helping startups scale their user acquisition through paid and organic channels. Before joining The Growth Foundation, he was part of the digital marketing team at Taxscouts, helping to increase their user acquisition by 18%.

Let’s talk

We can help get your Paid Media working harder across the board. Get in touch and we’ll show you how.