Make CRM your secret weapon

 


When it’s done right, there’s nothing like CRM for making your customers love you. We can help get yours firing on all cylinders. Segmentation, automation, optimisation. Everything. We’ll get you up and running, deliver the work and even help you put a top team together to run things when we’re gone.

 
Case Studies


SOFAS RETAINED SUPPORT CRM
 

Snug sofas had no CRM department. In July 2021, our Chief Marketing Officer Kim Doan came in to get things up and running. In December they hired someone to continue her remarkable results.

 

+9.5%

SALES NOV 2021
VS NOV 2020

+245%

INCREASE IN ORDERS

£1.7M

SALES FROM CRM
JUN - DEC 2021

 




The Growth Foundation worked with a health and fitness brand (some of our clients prefer to remain anonymous) from December 2021 to March 2022. With no in-house team, we came in to run everything from overall channel strategies to the day-to-day executions. Four months later, their results were stronger than ever.

 

+259%

SALES YOY
OVER 4 MONTHS

+140%

INCREASE IN SESSIONS
YOY

+322%

SALES FROM CRM
JAN 2021 VS JAN 2022
 
Services

Three ways we can transform your CRM

 

1

STRATEGY

Before a single message, alert or update is sent, we’ll make sure you’ve got the right plan in place for the right kind of growth. From platforms to channels, we know how to help you make the most of the opportunities.

 

2

EXECUTION

We can help put the plan into action. Working in your offices or remotely, our team will support you in the day-to-day execution of your strategy. We roll up our sleeves and live it with you; measuring success, adapting and optimising, so your CRM is always on point.

 

3

TEAM BUILDING

Our end goal is to step away, leaving you to run a high-performing team without us. We can up-skill your current team, and if you’re growing, we can help you find exceptional new people. Working closely with The Growth Foundation Talent, we have access to a huge pool of expertise.

 

“I bloody wish everyone didn’t think CRM was just email.”

KIM DOAN
CHIEF MARKETING OFFICER


 
 
We’re experts at:

CRM roadmaps
Email, SMS, push notifications, direct mail & more
Acquisition, retention and loyalty
Cross channel automations
Referral campaigns
CRM vendor review & selection
Loyalty programmes
Platform migrations
High-performing email templates
Hands-on executional support
Customer testing strategies
Campaign segmentation
Data capture & list growth
Multi-territory campaign & customer strategies
ESP, CRM, CDP and DMP systems


 


BEAUTY STRATEGY & RETAINED SUPPORT CRM


“Kim and her team have been invaluable. Not only are they experts in their field but they’re so easy to work with and are considered an extension of our team. I would highly recommend them.”

AIMEE CONNOLLY
FOUNDER
 
Team

Kim

Doan

CHIEF MARKETING OFFICER

Kim is obsessed with using customer data to unlock and drive growth through increased loyalty, revenues and customer value. Over a 14-year career including roles at Gymshark and Sky TV, her insights and strategies have helped growing businesses grow even closer to their customers.

Dani

Audry

Head of CRM

Dani has over 14 years’ agency and client-side experience, delivering strategic planning and end-to-end campaign management that grows clients’ revenues through deeper customer engagement. She’s managed international CRM for Peloton, and at Sony Mobile she oversaw the company’s strategy across 36 markets

Sam

Thomas

Head of CRM

Sam has over 10 years’ agency-side experience across retail, travel and financial services, helping clients elevate their CRM. She uses data to drive actionable insights that support clients’ objectives - implementing a pre-stay journey for Travelodge which delivered an incremental £1million revenue in its first year.

Alisha

Prajapat

CRM Manager

Alisha helps to scale and support our growing clients’ CRM functions. Her expertise include providing hands on planning and executional support, connecting customers through engaging cross-channel communications to optimise engagement and growth.

Giordana

Viviani

CRM Manager

Over 10 years experience working across multiple sectors including health and fitness, beauty, hospitality and gifting with brands such as Grenade and Carluccio’s. Her unique expertise lies in her excellent knowledge of both ecommerce and CRM. Proven track record of supporting our clients implement robust CRM systems. Proactively looks to upskill client Teams with her strategic and technical knowledge.

 

Let’s talk

Want to turn CRM into your secret weapon? Get in touch to start the conversation.