How to get your customers to fall in love with you.

Targeting
Optimisation
Flow Automation
Segmentation
Reporting
Industry
Fashion & Accessories
Project
Get the CRM foundations right

+31%

INCREASE IN CAMPAIGN CLICK-THROUGH RATES

+30%

MOM REVENUE
FOR MAY 2024

+62%

BOOST IN SALES FROM EMAIL INTERACTIONS
Challenge

Dylan Oaks sells beautifully crafted bracelets, earrings and necklaces.

Over the years, they’d invested a lot in making their jewellery as stunning as could be. Now they wanted to invest in their CRM to build relationships with their customers – so that they’d fall in love with the brand and keep coming back for more.

Ultimately, it’s this relationship-building that drives customer loyalty and a thriving, healthy brand. It’s also what our CRM specialists, Alisha and Sam, just so happen to be experts at. 

Solution

To build great relationships, you need to start with the strategy. That means stepping back and thinking about how you’re approaching your different audiences (just like you would with someone in real life). We reviewed the brand's CRM flows to make sure they were reaching the right customers with the right messages at the right time.

Based on the data, we set to work and improved the flows, testing and optimising every message, perfecting the timing of each email, SMS and alert, and setting up smart reporting tools – so Dylan Oaks could see if the emails were resonating and driving action.

Dylan Oaks has now mastered the art of relationships. And every piece of communication that goes out feels personal, thoughtful and attentive to customers’ needs.

Love is in the air, and customers are falling for the brand in droves. With revenue, engagement and loyalty all on the up, the client is just as smitten, too:
“Both Alisha & Sam have played a vital part in improving our processes around CRM. They have been highly valuable to the team and we have loved working with them both. They are both exceptional at what they do!”
Hello
Goodbye

Want to build the right relationships with your customers?

We offer a free CRM audit to look at your strengths and weaknesses across all your customer relationships. From segmentation and automation to messaging and storytelling, we’ll then recommend a strategy that helps your business grow sustainably, manageably, profitably and enjoyably (and if appropriate, romantically).