Ecommerce DTC Growth Agency Consultancy - The Growth Foundation
"Their expertise is wide and thorough in the digital space. Highly recommend."
Leslie Miller
Chief Digital Officer
"A key partner for us
in growth ecommerce."
Dave Morrissey
Head of E-Commerce

The Growth Foundation are eCommerce growth experts. From founder-led scale-ups to established multinationals, our proven expertise unlocks growth across every part of your business.

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We help investors and holding companies understand the potential of a business.

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Our experts will show you the strategy and tactics to take you to the next level.

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New products? New markets? We show you the way. Pitfalls avoided, no opportunities missed.

We have expertise across all the foundations of your business.

Areas of Expertise
Brand

Strategy, Brand positioning, Brand guidelines, Creative audit, Teams and process.

Creative

Look & feel, Tone of voice, Advertising ideas & execution, Paid social ideas and execution, Email design and copywriting, Packaging design, Investment & partner decks

Marketing

Paid media, Search, CRM, Influencers.

Trading

First party (DTC, e-Commerce, pop-ups). Third party (Marketplace, Amazon, wholesale), Conversion rate optimisation.

Operations

First party, Third party, Returns, Packaging.

Insight

Dashboards, Key Performance Indicators.

Tech

Systems architecture design, Systems integration.

People

Talent recruitment, culture & values.

Legal

Funding rounds & investment, Employment, EMI & staff incentives, Data protection privacy & security, IP, Trademarks, Commercial contracts, Exits.

Executive

Board advisory, NEDs.

Growth
assessment.

Our commercial audit casts an expert eye over your whole business - pinpointing your strengths and weaknesses and showing you the way to growth.

Strategic & executional support.

Whatever you need, we can provide business-transforming strategic advice. Or we can roll up our sleeves with your teams on the ground to make growth happen.

Talent
acquisition.

The right people are the key to the right kind of growth. We’ll find, secure, on-board and up-skill the people who’ll drive your business forward; from experienced directors to the next generation of talent

Growth
software.

Our first application, designed to help our clients grow while they sleep, is currently in beta testing with ten £5m+ businesses. The initial data is already looking impressive - increasing sales by 2-4%. Get in touch if you want know more.


“Working with The Growth Foundation has been invaluable across CRM, Paid Media, Brand and more. They understood our vision and goals exactly.”

GEORGIA STREETON
CHIEF BRAND OFFICER
APPAREL STRATEGIC & TACTICAL SUPPORT OMNICHANNEL

We've got the right people to help you grow the right way.

Sarah

Jasper-Baker

CHIEF EXECUTIVE OFFICER

Sarah is a commercial strategist, highly-skilled at helping businesses grow their bottom line. In a 20 year career, she’s generated revenue in the tens of millions through end-to-end demand creation, loyalty, and brand and commercial partnerships.

Richard

Chapple

CHIEF GROWTH OFFICER

Richard has 20 years’ experience in DTC eCommerce. He’s an expert at unlocking huge, profitable and sustainable growth for start-ups, scale-ups and established businesses. As Head of Marketing at play.com, Founder & CEO at THG Ingenuity and CMO at Gymshark, he helped grow all three into unicorn companies.

Aftab Saleem

CHIEF TRADING OFFICER

Aftab has designed international expansion strategies for Mothercare and BAT. He builds and leads motivated teams from Product and Brand to Tech, Operations and everything in-between.

Kim Doan

CHIEF MARKETING OFFICER

Kim is ex-Gymshark, and ex-Sky. She knows how to use customer data to unlock and drive growth through increased loyalty, revenues and customer lifetime value.

Laura Francis

talent & people director

Laura’s seen both sides of recruitment from upscaling businesses to fielding candidates, giving her a unique view of client challenges and the necessary hires to help them grow the right way.

Jamie Romain

CHIEF CREATIVE OFFICER

Jamie is a highly-awarded creative director, art director and strategic problem solver. He helps businesses define what they stand for, then brings it to life in creative ways that gets noticed and gets results.

Ed Cox

CHIEF COMMUNICATION OFFICER

Ed applies ideas, storytelling and imagination to help businesses grow to their full potential. He learned his craft in the creative departments of advertising agencies including Ogilvy and VCCP.

Adam Callow

CHIEF COMMERCIAL OFFICER

Adam is a serial entrepreneur, who understands our clients’ growing pains having built and scaled numerous businesses to 7 figures. At TGF he works across all our foundations to help our clients grow the right way.

The growth foundation, white city house, LONDON, w12 7fr

Let's grow.

We can’t work with everyone we meet. But if your business is ready to grow to the next level, get in touch to start the conversation.